Verwaltung im Meinungsstreit: Politisierung als Herausforderung für die Behördenkommunikation



Governmental strategies of public communication are an important part of Public Management. Governance requires an integration of policy analysis and planning, decision-making and strategic communication management. For this purpose, communication management must be understood mainly as argumentation and deliberation management and as public storytelling in convergent media.

  • Volume: 1
  • Page/Article: 81-91
  • DOI: 10.5334/ssas.10
  • Published on 31 Dec 2010
  • Peer Reviewed