Research
Verwaltung im Meinungsstreit: Politisierung als Herausforderung für die Behördenkommunikation
Authors:
- Peter Stücheli-HerlachEmail Peter Stücheli-Herlach
Abstract
Governmental strategies of public communication are an important part of Public Management. Governance requires an integration of policy analysis and planning, decision-making and strategic communication management. For this purpose, communication management must be understood mainly as argumentation and deliberation management and as public storytelling in convergent media.
- Volume: 1
- Page/Article: 81-91
- DOI: 10.5334/ssas.10
- Published on 31 Dec 2010
- Peer Reviewed