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Wie können Behörden ihre Kommunikation evaluieren? Möglichkeiten, Grenzen und Anwendungspraxis der Evaluation der Behördenkommunikation

Author:

Katharina Weber

MAS Communication Management and Leadership
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Abstract

Evaluation can help communications managers in public authorities and governments to assess the quality and impact of their work and have more control over it, in order to meet the requirements for active, transparent and clear communication. The article discusses the benefits and limitations of evaluation in public authority communications. It presents a suitable evaluation model and shows how communications managers working in public authorities in German-speaking Switzerland can evaluate their communication practices.

How to Cite: Weber, K. (2017). Wie können Behörden ihre Kommunikation evaluieren? Möglichkeiten, Grenzen und Anwendungspraxis der Evaluation der Behördenkommunikation. Yearbook of Swiss Administrative Sciences, 8(1), 150–167. DOI: http://doi.org/10.5334/ssas.112
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Published on 31 Dec 2017.
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